Blue Ocean Strategy

Blue Ocean Strategy

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Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne is a groundbreaking business book that presents a new approach to strategy and innovation. The authors argue that instead of competing in overcrowded markets (red oceans), businesses should create new market spaces (blue oceans) where competition is irrelevant. Through case studies and practical frameworks, Kim and Mauborgne demonstrate how companies can achieve sustained growth and profitability by thinking outside the box and pursuing valu

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About the author

WC
W. Chan Kim

16 books · 12 followers

W. Chan Kim is an accomplished author and educator whose published works and academic contributions are widely featured across schools, universities, and readers in Nepal.

RM
Renée Mauborgne

16 books · 12 followers

Renée Mauborgne is an accomplished author and educator whose published works and academic contributions are widely featured across schools, universities, and readers in Nepal.

Specifications

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Author W. Chan Kim, Renée Mauborgne
ISBN 9781625274496
Pages 320 Pages
Publication Year 2015
Cover Type Paperback
Format textbook
Language English
Authenticity 100% Authentic Edition

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Looking to buy Blue Ocean Strategy online in Nepal? At Scolar, we pride ourselves on being Nepal's trusted academic and literary platform, ensuring every book we deliver is a 100% genuine and original print. Counterfeit and poorly bound photocopies often suffer from missing pages, illegible diagrams, and weak bindings. By purchasing Blue Ocean Strategy through Scolar, you are guaranteed a high-quality, authorized print run sourced directly from recognized distributors and publishers.

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